Five-time Ballon d’Or winner Cristiano Ronaldo has topped the list of celebrities who make the most money from Instagram ads.
The marketing portal calculated the cost of advertising in the profiles of stars, including professional athletes. There are 24 active and former athletes in the top 100 of the list.
The leader of the rating was Ronaldo . The Portuguese striker has amassed nearly 597 million followers on Instagram. This figure allowed the epoch-making football player to earn $3.234 million for one advertising message in a personal account.
The second on the list was Ronaldo’s eternal competitor – Lionel Messi . More than 479 million people subscribed to the profile of the Argentine from Inter Miami. However, in advertising earnings, the world champion is significantly inferior to the Portuguese. One promotional message on Messi’s Instagram will cost 2.597 million greenbacks.
Virat Kohli unexpectedly became the third among sportsmen . The Indian cricketer was ranked 14th by Hopper HQ. One of the world’s leading batsmen takes $1.384 million for a promotional message on the company’s Meta social network.
Neymar (1.141 million), basketball player LeBron James (851 thousand) and football player Kylian Mbappe (575 thousand) take more than 500 thousand “green” for ads on Instagram. But one of the strongest tennis players in history, Rafael Nadal, earns “only” 105 thousand dollars for advertising messages. The last among the athletes in the hundreds of stars is Ronda Rousey. The American wrestler is ready to promote products and services for 94 thousand.
By the way, the most high-profile transfers of Saudi Arabia were previously dismantled in a special selection.
Source : RBC
